When I was researching material for an Alzheimer’s blog that I wrote in November of 2019, I came across a piece of information that I have never forgotten.

Worldwide, women with dementia outnumber men 2 to 1. Brain scans tell us that the rate at which brain cells are dying in women is faster than in men. What is happening and WHY is there such a magnitude of difference between the dementia rates in women versus men.

My initial research into this imbalance came up empty-handed. In the J Alzheimers Dis., it is stated that, “Two-thirds of clinically diagnosed cases of dementia and Alzheimer’s Disease (AD) are women, according to U.S. and most European reports. The primary reason offered for this gender difference is women’s greater longevity as risk of developing dementia increases with age. In spite of this proposed explanation, the extent to which gender differences are primarily a matter of the increasing number of women relative to men at older ages remains to be resolved.”

Because this disparity has not yet been clearly explained, I began to think of the possible causes that could be contributing to this silent crisis. It is a dilemma that is developing in the background and not to be taken lightly, especially within the female population.

I began to ponder, investigate, and deeply question the reasons behind this growing epidemic. The causes that I have formulated have not been proven by the scientific community. They are the result of my own logical and analytical thinking. I realize that there are MANY potential causes, but I have chosen to focus on the most blatant lifestyle differences between women and men that impact overall health and well-being, especially as it relates to neurological health.

This information is intended for all peoples, but it is especially geared toward the female youth of our planet. I wish I was aware of this information when I was in my teens or 20’s because the sooner you are empowered with life changing knowledge, the sooner you can start making wiser decisions.

But truth be told, it is never too late to make positive modifications to your lifestyle, no matter what age you are.

The Potential Causes

When I first read the statistic that dementia was more common in women, I began to think of the major lifestyle differences between men and women that could potentially explain this anomaly. After deliberation and thoughtful consideration, I came up with 3 possibilities which could be the culprits: perfume, makeup, and hair dye treatments.

1. Synthetic Perfume

Neurotoxic Effects of Perfume

We will first explore the detrimental effects of synthetic fragrances and the possible correlation between women’s perfume and the subsequent rise in dementia within this population. Natural fragrances from plants and animals were predominantly used until the end of the 19th century. At present, synthetic fragrances are increasingly applied due to the consistent and reproducible quality over natural fragrances.

However, the benefits gained from using synthetic fragrances appear to be offset by the physical consequences to our human biological system.

A document entitled, Fragrance alters mood and brain chemistry, states that, “perfumes contain neurotoxins, which have a causal link to central nervous system disorders, headaches, confusion, dizziness, short-term memory loss, anxiety, depression, disorientation, and mood swings.”

According to a report by Health Care Without Harm, “exposure to fragrance chemicals can cause headaches; eye, nose, and throat irritation; nausea; forgetfulness; loss of coordination; and other respiratory and/or neurotoxic symptoms.”

In Toxic Chemicals Found in Fragrance, researchers found that, “the current system for fragrance safety is run entirely by the fragrance industry — and this self-regulating program is greenlighting chemicals that reputable authoritative bodies and government agencies have restricted, banned or deemed hazardous.”

The Toxic Chemicals Found in Fragrance research was cited by the Women’s Voices for the Earth (WVE) which is an organization run by women who are devoted to steering the feminine care marketplace toward safer products in order to protect women’s health. Their findings are impressive. I highly recommend that you explore their website.

Perfume – Market Usage By Gender

The next question that needs to be addressed involves the perfume market size by gender. In other words, do more women wear perfume as compared to the percentage of men who use cologne? The data shows that the answer is yes.

According to the Perfume Market Size, Share, Industry Trends Report, 2019-2025, “Women accounted for the largest share of 60.1% in 2018. It is observed that women in U.S. purchase a new perfume as often as once a month, in comparison to men who buy it on an average of 1-2 times per year, mainly for the purpose of replenishment. As per a survey, around 41% of the females in U.S. use perfumes everyday as compared to men. In U.K., perfume sales are expected to rise up among women irrespective of its high price points, as they consider it to be an essential part of personal care.”

The data from the Industry Trends Report shows that a higher percentage of women use fragrances as compared to the percentage of men. Also, women use perfumes more often and they also use a greater variety of fragrances. Statista Research Department found that, “87 percent of female respondents said they use two or more fragrances weekly.”

It is obvious that societal expectations impact why women perceive perfume as a regular part of their self-care routine. Men do not seem to hold this same viewpoint regarding cologne.

Perfume – Age Usage by Gender

According to an article citing the Best Baby Perfumes of 2020, it is clear that the perfume industry supports the manufacturing of fragrances to be worn by babies, both female and male.

An article written by Vogue states that most girls in the United States try perfume for the first time around the age of 12. In Europe and Latin America, this can happen much earlier.

For males, according to the 2013 Men’s Fragrance Track Study by NPD, ”Seventy-two percent of adult male fragrance wearers in the U.S. started using fragrance when they were 17 years old or younger.”

Judging by the research data, it is surmised that the average female in the U.S. begins to wear perfume about five years earlier than males begin to wear cologne. These figures are estimated averages and, as always, there will be outliers at both ends of the spectrum.

2. Makeup

The key ingredients in most cosmetics include water, emulsifiers, preservatives, thickeners, moisturizers, colors and fragrances. These ingredients can be natural or synthetic.

In this excellent video by Dena Takruri, an American Journalist, she highlights the ugly truth about makeup.

  • Over 10,000 industrial chemicals are used in makeup
  • Blush can contain parabens and talc
  • Foundation, lipstick, eye shadow, and eye liner may all contain heavy metals.

“As much as 60% of topical skin-care products are absorbed through the skin and into the bloodstream. They should be consumed with the same prudence that we use to choose our breakfast cereal.” – Dr. Nancy Lonsdorf, April 2006 Issue of Women’s Health Magazine. 

How Do Heavy Metals Get In Makeup?

According to this informative article, makeup color additives are derived from either petroleum or minerals, both of which originate from the Earth’s crust. Hence, trace amounts of heavy metals are found in dyes and pigments used in cosmetics. The trace amounts of heavy metals get absorbed through our skin and bioaccumulate which means that every heavy metal exposure adds up.  Our bones store heavy metals and they stay in our bodies for decades.

The bioaccumulation of heavy metals is a very important factor that will impact the health of a woman who’s been using chemical-laden makeup for years.

Neurotoxic Effect of Heavy Metals

Science has proven that chronic exposure to heavy metals can lead to a gradual decline in physical and neurological processes and cause conditions such as multiple sclerosis, muscular dystrophy, or Alzheimer’s disease.

This toxicity element is very relevant to females today, especially since most girls start wearing makeup while in their teenage years. Heavy metals will accumulate in the body over time which is why it is imperative to decrease exposure to these toxins at the earliest age possible.

Makeup – Market Usage by Gender

Females: The NPD Group’s 2018 Makeup In-Depth Consumer Report claims that 90 percent of women in the U.S. wear makeup. As compared to 2016, more women are using makeup, and they are using more products in a typical day.

Males: According to statistics, 75 percent of men ages 18 and up are not currently using facial skin care products. Of the men who are using makeup, here is the 2014 breakdown: 11 percent bronzer, 10 percent concealer, 9 percent foundation.

Morning Consult summarizes the situation nicely, “Women grew up with makeup — it’s a multibillion-dollar industry. Whereas men, they haven’t grown up with it. They haven’t had it on the counter. Their fathers never used it. They don’t have it in the bathroom.”

Makeup – Age Usage by Gender

Females: The average age that a girl starts to wear makeup is 12-14 years.

Males: Per a survey done by Morning Consult, the younger generation of males is more accepting to the idea of trying makeup. So much so that in 2018, Chanel debuted a line of men’s makeup called Boy de Chanel.

3. Hair Dye

The hair dying industry is an estimated $7 billion industry worldwide. Hair dyes remove the natural color and add new color to the hair which can be synthetic or natural. There are temporary, semi-permanent, and permanent dyes with the latter being associated with the most health risks.

Every two months, Barclay Cunningham goes through a process that begins with taking an antihistamine tablet. After a few hours, she smears a thick layer of antihistamine cream across her forehead…It didn’t start out this bad. Cunningham colored her hair for a decade without any problems. – The Atlantic

Neurotoxic Effects of Hair Dye Treatment

According to the National Capital Poison Center permanent hair dyes, “typically include an alkalizing agent like ammonia, an oxidizing agent like hydrogen peroxide, a primary intermediate such as paraphenylenediamine (PPD), and coupler molecules like resorcinol.”

There is data showing the neurotoxic effects of ammonia, toluene, and lead acetate which are common ingredients that can be found in hair color products.

Ammonia in hair dyes is applied directly to the human scalp where it will be absorbed through the skin and eventually enter the bloodstream. Chronic exposure to ammonia may have a detrimental impact upon the central nervous system. In a 2018 research study, it is noted that ammonia has strong neurotoxicity, and several initial studies declared a possible association between Alzheimer’s Disease and blood ammonia level.

Toluene is in many hair dyes and considered to be a well-established neurotoxin. In the J Neuropathol Exp Neurol, it was found that, “long-term and intense exposure to toluene vapors in humans…has led to the recognition that toluene has a severe impact on central nervous system myelin. Chronic toluene abuse produces a devastating neurological disorder, of which dementia is the most disabling component.”

Lead acetate, another common ingredient found in hair dyes, is linked to neurotoxicity. Research has confirmed that exposures to lead have adverse effects on the central nervous system, that environmental factors augment lead susceptibility, and that exposures in early life can cause neurodegeneration in later life.

According to Consumer Reports, lead acetate was officially listed by the FDA as an unsafe ingredient in hair dye products in 2018. Old inventory may still be on the market so I suggest reading the labels and confirming that your salon is now using lead-free hair dye treatments.


Lead Acetate Summary

  • 1980 – FDA lists lead acetate as SAFE; U.S. begins using lead in hair dye products.
  • 2008 – Canada bans lead acetate from hair dye products.
  • 2018 – FDA lists lead acetate as UNSAFE; U.S. bans lead acetate from hair dye products.

The United States had been using lead in hair dye treatments for approximately 40 years before the FDA banned its use. Lead is a heavy metal neurotoxin which is known to bioaccumulate in the body over time. As our body stores more and more lead, there is a greater risk of having an adverse effect to the biology, especially in the central nervous system.

Hair Dye Usage by Gender

Altering the natural color of hair is done by both men and women but there are differences in the frequency of use and the age at which each gender begins to experiment. Data sources include Multi-Sponsor Surveys and Mintel’s Hair Colourant Report.

  • U.S. Women Hair Color Usage
    1950s – 7%, 1970s – 40%, 2015 – 70%, 2019 – 87%
  • U.S. Men Hair Color Usage
    Ages 16-24:  2018 – 38%, 2019 – 46%
    Ages 50-64:  1999 – 2%, 2010 – 7%, 2019 – 11%

In order to get a better picture of this situation, I spoke with a good friend of mine, Elaine, who owns her own hair salon in a suburban town in the state of Massachusetts. Elaine has been a hairdresser in the cosmetic industry for 32 years.

She provided the following information based upon her salon’s activity exclusively. It is recognized that usage statistics will vary depending upon the salon’s location and clientele numbers.

Female Usage in Elaine’s Salon 

  • Middle Childhood: Start using direct dyes between 8-9 years old
  • Teenagers: Start using foil highlights
  • Women in 20’s: Start using at-home hair color
  • Women in 30’s: Start professional permanent coloring on a regular basis and continue into old age.

Male Usage in Elaine’s Salon 

  • Elaine has NO male clients that get permanent hair color treatments.  She does have a small percentage of male clients that receive camouflage color which consists of combing a semi-permanent color through the hair, leaving it for 5 minutes, then rinsing it out. It is a similar process that is used with the popular product, Just For Men.

There Are Natural Alternative Choices 

  1. Perfume Alternative: Essentials oils are a great alternative to perfume. High-quality essential oils have a wonderful scent without exposing you to toxins. My personal favorites are lavender and sandalwood.
  2. Makeup Alternative: There are makeup brands that are vegan, use organic ingredients, and their products are free from synthetic chemicals, parabens, sulfates, harsh detergents, artificial fragrances or colors.
  3. Hair Dye Alternatives: Search for organic hair colors that are approved with the MADE SAFE certification. Confirm that the hair dyes are a “six-free” formula meaning that the product is free of ammonia, resorcinol, parabens, phthalates, PPD, and lead.

Positive Trends and Helpful Resources 

There is a promising trend among the younger generation that they like natural fragrances over synthetic based. The data is showing that, “approximately 75% of millennial women prefer buying natural products, wherein more than 45% of them favor natural based healthy perfumes” – Perfume Market Size, Share, Industry Trends Report, 2019-2025.

The consumer demand for natural skin care products continues to show an increase in the makeup industry too. Skin care brands with organic and vegan ingredients are fueling the billion-dollar natural beauty movement as more consumers question what exactly is in their makeup. – NPD Group

In the global hair market, the latest trend gaining momentum is the availability of natural hair colorants. People are generally aware that artificial hair coloring products are associated with various harmful effects. Therefore, “customers are switching from artificial hair colors to natural or herbal hair colors which have no side effects on the human body.” – Global Hair Color Market, 2017-2021.

Overall sales of skincare products in 2019 climbed 5%, fragrance rose 2%, hair jumped 16%, but makeup, the largest category at $7.6 billion, fell 7%. – NPD Group

EWG Cosmetic Database was created by The Environmental Working Group. You can search for an ingredient, brand, or product to find out about their potential hazards and health concerns.

MADE SAFE (Made With Safe Ingredients) is America’s first certification to screen out known toxic chemicals in consumer personal care products.

Closing Thoughts 

There is an insidious epidemic that continues to develop among the female population in which the statistics show that the incidence of cognitive decline happens twice as much in women as compared to the male population.

There are three major lifestyle differences between males and females that may be contributing factors to this disparity. These lifestyle differences include how each gender uses synthetic perfume, makeup, and hair dye treatments in their daily lives.

Research shows that certain chemicals in perfume, makeup, and hair dye products have neurotoxic effects upon the human biology. The female population utilizes all three of these cosmetics to a much greater extent than the male population.

I hope you enjoyed this blog and found the information helpful. If you would like to know which brands of natural cosmetics that I use, then please reach out. I am available for your support and to answer any questions you may have.


Susan Kapatoes, IBD

Susan Kapatoes, MHA is the founder and owner of Inspire Your Journey, a holistic wellness company. She is a Wellness Partner with Amare Global, the Mental Wellness Company, and an Independent Distributor with BEMER Therapy. She lives in Massachusetts. 



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Coleman, PhD, J., 2003. Cosmetics And Fragranced Products Pose High Risks For Breast Cancer And Other Illnesses. Available at:

Daswani, K., 2012. More Men Coloring Their Hair. Los Angeles Times. Available at:

Dominguez, PharmD, 2016. Concern About Hair Dye. Poison Control, National Capital Poison Center. Available at:

Goods, C., Retailing, C., Care, C. and Care, H., 2017. Global Hair Color Market 2017-2021. Available at:

Guenard, R., 2015. Hair Dye: A History. [online] Available at:

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Hairprint Becomes First MADE SAFE Certified Hair Coloring Product. 2016. Available at:

Hirsch, J., 2019. Removing Lead From Hair Dye. Consumer Reports. Available at:

HJ Admin, 2019. How Many Men Colour Their Hair? (The Answer Might Surprise You). Available at:

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by Susan Kapatoes, MHA

Pulsed Electromagnetic Field (PEMF) Therapy is a type of therapy that is being used by millions of people throughout the world due to its amazing health benefits. It is being used by medical doctors, physicians, holistic health practitioners, chiropractors, physical therapists, professional athletes, and everyday people like you and me who want to improve the quality of our lives.

Let’s explore the basics of this cutting-edge technology that is being used in more than 4,000 hospitals and clinics worldwide.

How does PEMF Therapy work?

Pulsed Electromagnetic Field (PEMF) Therapy is a process of pulsing electromagnetic energy into the body with a repetition rate called frequency. Our cells and bones absorb this energy and respond positively to these supportive frequencies which help to improve our body’s natural ability to heal itself.

What are the results? 

All PEMF therapy devices are designed to improve blood circulation within the microvessels thereby supporting the body’s natural self-regulating processes. Blood is the body’s universal means of transportation. Oxygen, nutrients, chemical messengers (e.g., hormones) and immune cells are all transported through our blood. When our body’s cells, tissues, and organs are adequately nourished and metabolic waste products are removed, our bodies can maintain a healthy balance and function properly.

What are the Microvessels? 

Our microvessels, the tiny capillaries and arterioles that are less than a hair’s width in diameter, make up 74% of our circulatory system. This means that the MAJORITY of our blood is moving through these small microvessels, while only 26% is moving through our larger veins and arteries.

These tiny microvessels are responsible for delivering oxygen and nutrients to our cells and removing cell waste. This improves the functioning of the mitochondria within our cells which generate ENERGY for our body. Our microvessels are feeding and cleaning our cells on a daily basis which makes them extremely important in maintaining our health for the short term and the LONG TERM.

INTERESTING FACT: Medications do not have an impact upon the microvessels because there are no medication receptors within these tiny vessels. And physical manipulative techniques such as massage therapy and chiropractic adjustments only have minimal impact upon our microvasculature system.

When choosing a PEMF device, it is important to ask the right questions as not all PEMF devices are created equal. Your health is vital to the quality of your physical, emotional, and mental well-being, therefore take your time and be diligent in your research before making a final decision.

To help you in this process, here are some questions you should be asking yourself when looking to purchase a PEMF device for your home.

Pay Attention to Frequency, Waveform, and Intensity  

  • LET’S BEGIN WITH FREQUENCY. Virtually all serious studies of PEMF show that frequencies below 50Hz are the most effective. Frequency is measured in Hertz or Cycles Per Second. One Hertz (Hz) is one cycle per second. Because all frequencies generated by therapeutic PEMF systems provide non-ionizing energy, they do not cause the body any harm. In fact, it is just the opposite. The frequencies present in PEMF therapy devices support the body’s natural ability to heal itself. Pulsating electromagnetic frequencies above 100-200 Hz are not as effective as they quickly lose their ability to provide the beneficial effects of PEMF on cells and bones.
  • This is why BEMER uses a pulsed frequency range between 10 – 30Hz.
  • WHEN IT COMES TO WAVEFORMS, BEMER uses a patented Complex Multidimensional Sine Wave that is carried by a Pulsed Electromagnetic Field (PEMF) generated by the BEMER device. (Note: the terms waveform and signal are used interchangeably). With PEMF devices, it is the WAVEFORM that is responsible for increasing blood flow at the microcapillary level.
  • It is the waveform that is the distinguishing factor between high quality PEMF devices and those of a lesser quality. The waveform acts upon the smooth muscle of the microvasculature system, arterioles and capillaries, increasing the blood flow at the microcapillary level. This results in a significant increase in the vasomotion of the microvessels, arteriovenous pO2 difference, and the number of open capillaries, arteriolar and venular flow volume.
  • It is the COMPLEX WAVEFORM used by the BEMER device that makes it truly unique and ultra-effective in increasing blood flow within the microvessels. Other systems use simple waveforms such as a simple square wave, a simple triangle wave or a simple sawtooth wave.
  • LET’S TALK INTENSITY. BEMER devices generate a magnetic field intensity between 3.5 – 150 μT (microTesla). For comparison, the magnetic field of Earth in Budapest is approximately 48 μT.  (Note: the terms intensity, magnetic field, and flux density are used interchangeably).It is IMPORTANT TO NOTE that the magnetic field is only a vehicle to deliver the pulsed frequency signal into the body. When researching devices, the main focus should be on the type of SIGNAL OR WAVEFORM that is being delivered by the device.

*** It is the quality of the waveform that determines the quality of the device ***

BEMER uses a complex, multidimensional waveform which makes it truly unique in the world of PEMF devices. It is this waveform that makes BEMER ultra effective in increasing blood flow at the microcapillary level.


  • The frequency range should be within 10-30Hz.
  • The complex waveform is the distinguishing factor that sets BEMER apart from other PEMF devices.
  • The magnetic field is the vehicle which delivers the waveform. The intensity of the magnetic field should be within the range of our own Earth’s magnetic field for the best compatibility with our human body. BEMER devices generate a magnetic field intensity between 3.5 – 150 μT (microTesla).

Questions to Consider When Choosing a PEMF Therapy Device

How Does PEMF Therapy Fit Into Your Life?

Once you understand the importance of frequency, waveform, and magnetic field intensity, you should then consider lifestyle implications. Here are some questions you should ask yourself:

  • Do I have time for daily PEMF therapy sessions?
  • Do I have a budget that allows for ongoing session plans at a spa, wellness center, or medical practice?
  • Do I have family members to consider as well?

Many of my clients first experienced the benefits of PEMF therapy by purchasing sessions at a medical or wellness center. But I’ve found that most people consider ongoing sessions to be inconvenient and expensive. It’s just too difficult to get to a wellness center 3-5 times per week on a consistent basis. And the costs add up over time.

Do You Want To Try The Device Before Purchasing?

The majority of people want to experience PEMF therapy in the comfort of their own home. By having the device in your home, you can use BEMER Therapy on a consistent basis which allows you to experience optimal results.

If you would like to try the device first before committing to a purchase, I offer a weekly or monthly rental option. Please click here for more information on my BEMER Rental Program.

What Areas of Your Body Would You Like To Focus Upon? 

Do you want your entire body to experience the benefits of PEMF therapy or just one particular area? Many clients start using PEMF therapy to relax their whole body, and then realize it can help with joint discomfort, muscle recovery, and wound care for targeted areas of the body.

BEMER provides a whole body mat for entire body application, plus 3 applicators to focus the signal into specific areas of the body. One of the applicators delivers infrared light therapy with the BEMER signal embedded into the light for greater impact. This applicator works for the alleviation of skin conditions, impaired wound healing or cosmetic use to improve the condition of your skin and connective tissue cells.

How much time do you have for each session?

Because BEMER’s waveform is so efficient at increasing microcirculation, you only need 8 minutes, twice a day on the whole body mat to experience results!! This is an incredible benefit for people who are strapped for time. There is no need to make lifestyle adjustments in order to fit BEMER into your daily schedule.

This is in stark contrast to other PEMF devices which may require up to 60 minutes of daily use to start experiencing results.

How convenient is the device to use and store?

The BEMER mat is very light and easy to transport as it only weighs 2kg. The control unit and its accessories are fully portable and can even be placed in your carry-on baggage while you fly to your favorite vacation destination. YES, you can use BEMER while flying on an airplane as the control unit has a built-in battery which is perfect for use on an airplane. Jet lag is dramatically reduced and your energy levels are greatly increased when you use BEMER while flying.

Is the PEMF therapy registered with the FDA as a medical device?

BEMER Therapy is an FDA Registered Class 1 Medical Device. Being registered with the FDA guarantees a high quality product as the device must adhere to certain quality standards in order to be classified as a medical device. This is an important question to ask the PEMF company or manufacturer of the device.

Is the PEMF device scientifically proven? 

This question is IMPORTANT to ask the manufacturer or distributor when searching for a PEMF device. Don’t be afraid to ask for the data. They should have this data readily available and be ready to share it.

BEMER Therapy is scientifically validated in peer reviewed research journals which can be found on PubMed. PubMed is the top online database for biomedical literature from MEDLINE, life science journals, and online books. The United States National Library of Medicine at the National Institutes of Health maintains the PubMed database as part of the Entrez system of information retrieval. PubMed is a reliable and accurate resource.

Does the device have professional affiliations? 

BEMER is the only PEMF Therapy device on the market today that is in collaboration with both NASA and the NFL Alumni. 

NASA is embedding the BEMER technology into the next-generation of space suits in order to prevent muscle and bone atrophy of their astronauts. THINK ABOUT THIS. NASA has the financial means and resources to choose any PEMF device in the world. They chose BEMER because it works and its superior technology is scientifically validated and protected with multiple international patents.

The NFL Alumni is dedicated to upholding its responsibility to providing its members with the best possible benefits for their post NFL career which is why BEMER USA was chosen to deliver these health benefits. BEMER’s medical technology already services more than a million users worldwide, including NFL Alumni members.

What does the PEMF device include? 

When researching PEMF devices, be sure to ask what is included with the device as most PEMF manufacturers offer more than one model. With the BEMER Pro-Set, you are truly getting four devices built into one unit: (1) full body mat, (2) B.Pad, (3) B.Spot and (4) Infrared red-light therapy applicator.

This is what’s included in the BEMER Pro-Set:

  • Control Unit which generates the frequency, waveform, & intensity
  • Database with pre-programmed session times for easy use
  • Ability to program your own sessions with adjustable times
  • Full Body Mat for full body application of the BEMER signal
  • 2 Applicators for localized applications of the BEMER signal
  • 1 Infrared Light applicator for localized red LED light application
  • Built-in Sleep Program which supports the regeneration process during sleep. This is of major importance, especially for individuals who are undergoing rehabilitation and those persons who are elderly.

Don’t Settle for a Substandard Product

When you are looking for an in-home PEMF Therapy device, this doesn’t mean that you should settle for a device that is less powerful. A substandard product means more time on the device with less results.

Sessions with a PEMF device can range from $35-65 per session. Achieving optimal results usually requires several sessions per week. This option is out of financial reach for the majority of people.

If you are part of this group and want to choose an in-home therapy device, don’t sacrifice on the quality. Make sure it delivers the proper intensity and more importantly, the MOST EFFECTIVE WAVEFORM.

You will be making a one-time investment, so choose your PEMF device wisely as you are investing in your family’s health and well-being in the present moment and the LONG TERM. BEMER’s cutting-edge technology was originally designed for use in the professional setting, but due to popular demand, BEMER devices are now used in homes across the globe.

You can experience the rejuvenating effects of the BEMER Therapy device in your own home in just 8-minutes, twice per day. It will be hard to find another in-home device that provides the same amount of quality treatment at a reasonable price and flexible time requirement.

SUMMARY: Consider Asking These Questions Before Purchasing Your PEMF Therapy Device

In summary, ask yourself these questions before making a one-time investment in your PEMF therapy device:

  1. What areas of the body am I treating?
  2. How much time do I have for the sessions?
  3. How convenient is the device to use and store?
  4. Is the device scientifically proven in peer-reviewed research journals?
  5. Is it registered with the FDA as a medical device?

The clinical RESULTS behind the BEMER technology speak for themselves and offer unparalleled value in the world of PEMF therapy. This is why BEMER Therapy is being used by NASA, the NFL Alumni, professional athletes, physicians, healthcare facilities, and millions of people worldwide.

Experience the BEMER device for yourself, your loved ones, and your pets (yes, pets love BEMER too) with a one-time investment for your long-term wellbeing. YOUR HEALTH IS IMPORTANT & SO ARE YOU!


Susan Kapatoes, IBD


Susan Kapatoes, MHA is the founder and owner of Inspire Your Journey, a holistic wellness company. She is a Wellness Partner with Amare Global, the Mental Wellness Company, and an Independent Distributor with BEMER Therapy. She lives in Massachusetts.

BEMER Resources

Informational Site:

Online Store:

Medical Resources

Dockrill, P. (2019). A Totally New Type of Blood Vessel Has Been Discovered Hidden in Human Bones. [online] ScienceAlert. Available at:

Gyulai, F., Rába, K., Baranyai, I., Berkes, E., & Bender, T. (2015). BEMER Therapy Combined with Physiotherapy in Patients with Musculoskeletal Diseases: A Randomised, Controlled Double Blind Follow-Up Pilot Study. Evidence-based complementary and alternative medicine : eCAM, 2015, 245742. Retrieved from    doi:10.1155/2015/245742

NFL Alumni Partners with BEMER USA Marketing Affiliates. (2018) GlobeNewswire NewsRoom. Available at:

Ochoa, E., & USA, BEMER (2015). NASA-BEMER Space Act Agreement [PDF]. National Aeronautics and Space Administration.

Piatkowski, J., Kern, S., & Ziemssen, T. (2009, May). Effect of BEMER magnetic field therapy on the level of fatigue in patients with multiple sclerosis: A randomized, double-blind controlled trial. Retrieved from

Storch, K., Dickreuter, E., Artati, A., Adamski, J., & Cordes, N. (2016, December 13). BEMER Electromagnetic Field Therapy Reduces Cancer Cell Radioresistance by Enhanced ROS Formation and Induced DNA Damage. Retrieved from

Wylie et al. (2017). The Haug Report, Physical Method IV, Special edition on the anniversary of the 50th Medical Week Baden-Baden. [online] Available at:


Disclaimer: The information provided in this article is not intended to diagnose, treat, cure, or prevent any disease. BEMER Therapy is not a substitute for a face-to-face consultation with your healthcare provider and should not be construed as medical advice.




by Susan Kapatoes, MHA, CPC  

What are brainwaves? 

In the early 1900’s, it was discovered that our brain emits pulses of electrical signals that form distinctive patterns called brainwaves. The four primary brainwaves are Beta, Alpha, Theta and Delta arranged from fastest to slowest frequency. Brainwave speed is measured in Hertz (cycles per second).

Each type of brainwave has unique benefits that are associated with specific states of consciousness. Our thoughts, moods, emotions, and biological chemistry are all impacted by our brainwaves which change according to what we’re doing and feeling.

Since most of us spend our days in the Beta state which reflects our normal waking consciousness, I will be focusing on the Alpha, Theta, and Delta frequencies and how we can incorporate the benefits of these brainwaves into our daily lives.

When are these waves present?

When slower brainwaves are overly dominant, we may feel groggy, sluggish, dreamy or tired; when faster brainwaves are overly dominant, we can feel hyper-alert, anxious, stressed out, or paranoid. Multiple brain waves may occur at the same time, but there is typically one brainwave that is dominant at any given time.

  • Alpha (7-13 Hz) – when you are meditating or fully present in the moment with a quiet state of mind. You are aware of your surroundings with a calm but alert focus.
  • Theta (4-7 Hz) – on the threshold of sleep, upon waking up from sleep, or deep meditation. You are aware of your surroundings in a trance-like focus.
  • Delta (0-4 Hz) – deep sleep, unconscious and subconscious realm.

What is Brainwave Entrainment?

Brainwave entrainment is a method that can be utilized to help you reap the benefits that each type of brainwave has to offer. It is a process of stimulating the brain into a specific state by using a pulsing sound, light, or electromagnetic field. The pulses elicit the brain’s ‘frequency following’ response, encouraging the brainwaves to align to the frequency of the given beat. This is called Brainwave Entrainment. I will be focusing on audio brainwave entrainment which uses sound, i.e. music, to deliver these frequencies.

How does Brainwave Entrainment Music work?

Audio brainwave entrainment works in two ways. The first method is delivering music incorporated with binaural beats. For this type, you need headphones because the left and right ears need to receive two separate frequencies for the brain to perceive the third frequency. Let’s say we feed 400 Hz into one ear and 404 Hz into the other. The brain then perceives a third frequency at the mathematical difference between the two, which is 4 Hertz. The brain then follows along at this frequency and is entrained. This is known as the frequency response process. Binaural beats have a rhythmic and hypnotic sound-like quality, which is well suited for Meditation and Reiki sessions.

The second is isotones. Isochronic tones differ from binaural beats in that they use a single tone, not two. Because they use a single pulsating tone to penetrate the left and right hemispheres of the brain, they do not require headphones. Isochronic tones have a sharp, pulsating sound quality.

How You Can Use Brainwave Music

There are two ways that you can listen to music embedded with specific brainwave frequencies in order to benefit from their qualities: with headphones or without headphones. Which is better?  

  1. With Headphones – In order to obtain the maximum benefit from your sound tones, you need to listen to the brainwave music with headphones as the binaural audio layer of the technology needs stereo headphones in order to work correctly. For those of you who are serious about healing yourselves and have committed to making lasting changes to your physical, mental, and emotional well-being, I recommend using this method and contacting me for a free Health Coaching Consultation to find out more information about brainwave entrainment.
  2. Without Headphones – Listening to brainwave entrainment music without headphones still brings you the benefits of relaxation as the ambient background music has a calming effect on your entire nervous system. The isochronic audio layer of the technology does not require headphones and can work with regular open-air speakers. This method can be used by anyone who is curious about brainwave entrainment or as an introduction to the sound quality of the music. It can be used as an ongoing support system for both novices and seasoned clients.    

Overall Benefits

Relaxation – There are benefits that you will consistently feel from all three brainwaves (alpha, theta, delta) which include a soothing calmness and relaxation, leaving you with a feeling of greater inner peace and tranquility. They will help you cope with everyday anxiety more efficiently by helping you to stay more calm during stressful situations. This ability to handle our emotions more intelligently is a reflection of our state of Emotional Intelligence (EQ).  

Whole Brain Synchronization – In addition to increasing our Emotional Intelligence, meditation has been proven to strengthen the link between our two brain hemispheres, according to a NeuroImage study. The right and left hemispheres of our brain communicate via neural pathways which is known as neural plasticity. We have the ability to develop new neural pathways which means we have the ability to change our behavior patterns and develop healthier habits.      

Healthier HabitsResearch from the University College of London shows that it takes approximately two months to form a new habit. This is why practice makes perfect when it comes to changing behaviors, improving your thought process, or integrating a physical task into your daily routine such as exercise.   

This is why it takes commitment and dedication to rewire our brains so that we can make lasting changes to our physical, mental, and emotional well-being. The good news is that you can form healthy habits and break unhealthy ones once you’ve made up your mind that you will persevere. Over time, the new behavior will start to happen automatically.   

Specific Benefits

In addition to the overall benefits, the Alpha, Theta, and Delta brainwaves offer specific benefits as they have a direct impact upon our state of consciousness and physiology. As a result, there are certain conditions that these brainwave frequencies have the potential to dissolve, eradicate, or lessen:

Alpha Waves (7-13 Hz)

  • Alpha waves are known to help with concentration, studying, and learning. They help to focus the mind by quieting mental chatter. When we are able to maintain a calm focus, we can think more clearly and make better decisions.
  • Alpha waves can help to dissolve phobias and release fears, especially dysfunctional thought patterns that are sabotaging your personal growth and self-confidence.
  • Studies have shown that Alpha waves can help people to release addictive behavior patterns. See more information below on how brainwave entrainment can help to combat addiction.

Theta Waves (4-7 Hz)

  • Theta waves are known to help combat depression and boost inspiration. They allow intuitive insights to flow to the forefront of our consciousness while in this deep state of calmness, giving us access to our own higher wisdom.
  • Theta waves can help to dissolve phobias and release fears, especially dysfunctional thought patterns that are sabotaging your personal growth and self-confidence.
  • Studies have shown that Theta waves can help people to release addictive behavior patterns. See more information below on how brainwave entrainment can help to combat addiction.

Delta Waves (0-4 Hz)

  • Delta waves are known to help with insomnia as they are present during stages of deep sleep. They offer a refreshing sleep, allowing the body and brain to rest and repair.
  • Delta waves can help us feel younger and combat the effects of anti-aging as we release the most Human Growth Hormone (HGH) when Delta waves are present.
  • Delta waves can help us to restore our immune system and make it stronger. These waves offer deep healing to the human body and a sense of renewal.

When To Use these Brainwaves

ALPHA  – Use Alpha brainwaves when you want to study for exams, focus at work, be more present, increase your creativity and problem solving skills, release fears/phobias/addictions.

THETA  – Use Theta brainwaves when you want to feel inspired, combat depression, strengthen your intuition, increase your creativity and problem solving skills, release fears/phobias/addictions.

DELTA – Use Delta brainwaves when you want to sleep better, have more energy, restore your health, feel younger, rejuvenate your immune system.


A 2005 study published in The American Journal of Drug and Alcohol Abuse (Scott et al) looked at 121 patients going through an inpatient substance abuse program. Alpha & Theta brainwave entrainment technology was used to put the patients’ brainwave patterns into the Alpha & Theta states. After one year, 77% patients were completely drug free.

  • Common Traits of People with Addictions (alcohol, drugs, tobacco, caffeine, food)
  • Lack of GABA
  • Beta waves dominate
  • Dopamine levels rise & crash
  • Common Traits of People who Meditate (especially with brainwave entrainment music)
  • Optimal Levels of GABA
  • Alpha & Theta waves dominate
  • Dopamine levels increase but remain steady

GABA: The calm brain chemical. Reduces nerve cell excitability throughout the central nervous system.

Beta Waves: Normal waking consciousness.

Dopamine: The euphoria-producing brain chemical.


Using Brainwave Entrainment 

Do you suffer from addiction? Are you feeling sluggish due to a lack of motivation? Do you feel tired upon waking from a full night’s sleep? Are you combating bouts of depression? Do you need to study for an exam and have problems concentrating?

Brainwave entrainment technology can help to improve these conditions and more.

Interested in learning more?



Susan Kapatoes, MHA, CPC  is a Holistic Health Practitioner, Nutritionist, Reiki Master, Meditation Instructor, and published author. She is the owner of Inspire Your Journey and a Wellness Partner with Amare Global, the Mental Wellness Company. She is available for appointments at the SheBreathes Balance & Wellness Studio in Walpole, MA. 



EOC Institute – 7 Compelling Reasons Meditation Can Conquer Any Addiction. (2018). Retrieved from

EOC Institute – 7 Key Meditation Chemicals: Melatonin, Serotonin, GABA, DHEA, Endorphins. (2018). Retrieved from

How long does it take to form a habit?. (2009). University College London. UK Health Behaviour Research Centre. Retrieved from   

Luders, E., Phillips, O., Clark, K., Kurth, F., Toga, A., & Narr, K. (2012). Bridging the hemispheres in meditation: Thicker callosal regions and enhanced fractional anisotropy (FA) in long-term practitioners. Neuroimage, 61(1), 181-187. doi: 10.1016/j.neuroimage.2012.02.026